Fluree
Brand Guide
Brand Identity
At Fluree, we strive to embody these traits and to communicate with our users in a way that is:
Modern
Trustworthy
Innovative
Dependable
Approachable
Secure
Our graphics almost always include people; they represent our users and the human element that connects our technology with businesses around the globe. Whether it’s through our external Slack channel, webinars, or community events, we’re constantly connecting with our users and striving towards a product that our users will love.
Fluree's Mission Statement
Fluree’s data-first approach champions the idea that data should be a cross-enterprise asset serving multiple purposes across various contexts, should have provable truth and historical integrity, should be directly shared with third parties, and should defend itself with co-resident security. As Web3 technologies continue to bolster the economic value of data, Fluree seeks to bring democracy and connectivity to information so that organizations, enterprises, and startups can participate in the data economy.
Trust
Fluree’s immutable ledger secures every update, including metadata, with blockchain cryptography for complete data integrity.
Security
SmartFunctions allow for a singular security model that travels with your data beyond borders and scales with your enterprise forever.
Insights
Fluree’s scalable RDF graph natively traverses relationships and returns highly-contextual data for actionable insights.
Knowledge is everything
Fluree Logos
Fluree’s logo utilizes the Fluree Blue and Flurple primary colors and snowflake icon. The Flake is comprised of “F’s” to further enforce the Fluree brand. The branching F design also helps reinforce the interconnectivity and networking of Fluree’s technology.
Primary Logo
This is our primary logo which is used for both print and web. It looks best on a white or very light background to provide visual contrast. This is the preferred Fluree logo.
Secondary
Brand Mark
Our solo brand mark is to be used sparingly and only when the Fluree logo is already present. For example as a favicon on our website or as a graphical element in marketing materials.
On dark backgrounds our white logos should be used for maximum visibility and contrast.
The Fluree logo may not be recolored outside of the logo versions pictured above.
Primary Colors
These are the primary brand colors for Fluree. These are used in our logo, across our website, and are the main colors in our graphics and illustrations.
Fluree Blue
Hex: #13C6FF
Pantone: 306 C
RGB: 19, 198, 255
Flurple
Hex: #4B56A5
Pantone: 7670 C
RGB: 75, 86, 165
Twilight
Secondary and Tertiary Colors
Our secondary and tertiary colors are used as accents in marketing materials, graphics, and illustrations. They may also be used a background colors for slides and social media graphics.
Teal
Hex: #18CFDB
Pantone: 311 C
RGB: 24, 207, 219
Violet
Hex: #B775D6
Pantone: 252 C
RGB: 183, 117, 214
Ice Blue
Hex: #CEF1FF
Pantone: 290 C
RGB: 206, 241, 255
Blizzard
Hex: #C6D4FF
Pantone: 2706 C
RGB: 198, 212, 255
Ember
Twilight
Dark Grey
Light Grey
Typography
The primary typeface is Cooper Hewitt and the secondary typeface is Open Sans. These fonts should be used for all web and print applications. When Cooper Hewitt is unavailable (Ex. when a Google Font is needed) Roboto Condensed may be used instead.
Buttons
Primary Text Color
Hex: #091133
Pantone: 2765 C
RGB: 9, 17, 51
Secondary Text Color
Hex: #4B56A5
Pantone: 7670 C
RGB: 75, 86, 165
Tertiary Color
Hex: #5D6970 Pantone: Cool Grey 10 C RGB: 93, 105, 112
On Dark Backgrounds
Hex: #FFFFFF
RGB: 255, 255, 255
