Logo

Brand Guide

Learn more about Fluree’s visual basics, check out our mission statement, download our logos, and more.

Mission

Fluree’s data-first approach champions the idea that data should be a cross-enterprise asset serving multiple purposes across various contexts, should have provable truth and historical integrity should be directly shared with third parties, and should defend itself with co-resident security.

As Web3 technologies continue to bolster the economic value of data, Fluree seeks to bring democracy and connectivity to information so that organizations, enterprises, and startups can participate in the data economy.

Trust

Fluree’s immutable ledger secures every update, including metadata, with blockchain cryptography for complete data integrity.

Security

SmartFunctions allow for a singular security model that travels with your data beyond borders and scales with your enterprise forever.

Insights

Fluree’s scalable RDF graph natively traverses relationships and returns highly-contextual data for actionable insights.

Brand Attributes

We weave these core attributes into our technology and offerings.
We communicate with our customers and partners in a way that is:

Approachable

Secure

Modern

Empowering

Innovative

Dependable

Yeti-drawing
Signal-Stacked-blue

Stacked Signature

Fluree Signal Signature

One-Line Signature

Logo Symbol Signal blue

The Signal symbol

The Badge symbol

The Signal Button

Yeti : The Button Signal 

Fluree Logos

The Yeti mascot is a dependable, trustworthy, and friendly guide to the world of Fluree technology. Do not edit, distort, change, recolor, reconfigure, or manipulate the logo in any way. Many variations have been created to accommodate any application.

Primary
Signature

The Fluree Signal Signature is the official Fluree logo. There are two signature arrangements; the Stacked and One-Line versions. The Stacked version generally works best in vertical (portrait) layouts such as phone apps or other vertically-oriented media.

The Signal

“The Signal” is the Official Fluree symbol. This is the Yeti drawing placed within a circle. This is our primary trademark used to represent the entirety of Fluree Technology and the entire company. Special adaptations have been created to work all forms of media.

The Badge

“The Badge” shows a large version of the Yeti within a circle, whereas “The Signal” shows a more petite version within the same-sized circle.




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Typography

Our Fonts for Business Collaboration

Fluree’s primary typeface for business use is Inter, and the supportive typeface is Inconsolata. These are used in collaborative documents, presentations, and other on-screen applications such as Google Slides, Docs, and Sheets. They are free to use and can be downloaded from Google Fonts below.

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Type-Illustration
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Yeti In Action Illustrations

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There is much more to come. 

We’re currently working on our Brand Kit v1.0.
If you have any questions about the Fluree brand please get in touch by emailing brand@flur.ee

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