Brand Guide
Learn more about Fluree’s visual basics, check out our mission statement, download our logos, and more.
Brand Attributes
We weave these core attributes into our technology and offerings.
We communicate with our customers and partners in ways that are:
Approachable
Secure
Brave
Empowering
Contemporary
Innovative
Stacked Signature
One-Line Signature
The Yeti Logo (the symbol)
The Button
The Yeti Logo
Fluree Logos
The Yeti Logo embodies the brave, authoritative yet friendly traits of Fluree technology. Several variations in size, format, configuration and color have been created to accommodate nearly any application. Do not edit, distort, change, recolor, reconfigure, or manipulate the logo in any way.
Signature
There are two signature configurations; the Stacked and One-Line versions.
The Stacked version generally works best in vertical (portrait) layouts such as phone apps or other vertically-oriented media.
The Yeti Logo
This is our primary symbol used in various official arrangements. The symbol represents the entirety of the Fluree Technology and company.
Special adaptations have been created to work in all forms of media.
The Button
The Button is another adaptation of the Yeti symbol encased within an impenetrable circle. This mark can be utilized for any application and any size as it scales very well to meet the demands of any application.
Typography
Our Fonts for Business Collaboration
Fluree’s primary typeface for business use is Inter, and the supportive typeface is Inconsolata. These are used in collaborative documents, presentations, and other on-screen applications such as Google Slides, Docs, and Sheets. They are free to use and can be downloaded from Google Fonts below.
We’re currently working on our Brand Kit v1.0.
If you have any questions about the Fluree brand please get in touch by emailing [email protected]
