AI Golden Record Pipeline
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486 Patterson Ave
Winston-Salem, NC 27101
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11 Park Place
New York, NY, 10007
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Bagmane Laurel, Krishnappa
Garden, C V Raman Nagar,
Karnataka 560093, India
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1644 Platte Street
Denver, CO 80202
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Lange Dreef 11
4131 NJ Vianen
Let’s face it: stumbling across an internet ad that’s relevant to your interests is rare these days. What’s the problem? Wouldn’t it make sense for an industry that has been so meticulously developed over the years to be spot on at catering ads to match consumer preferences? Well, despite the astronomical amount of data collection that exists in the multi-billion dollar digital advertising industry, Meta and Google dominate what is now considered a broken market– all due to the oversaturation of bots and middleman publishers that have thrown the ad-matching algorithm off-kilter.
Believe it or not, there’s a working solution to the problem! Fluree has partnered with Fabric to restore autonomy to consumer data and rebuild trust in an industry where skepticism is the norm.
Paul Taylor, Fabric founder and CEO, generated the idea for the company in 2017 with the angle of reinstating data ownership to consumers and eradicating the role of middlemen publishers like Meta and Google that collect consumer data and sell it unsanctioned to advertisers. The goal was to disrupt the current advertising paradigm by requiring every consumer and advertiser to open a bank account that would prove their identity while creating transparency and trust between both parties. Taylor introduced an Ad Marketplace connected to these bank accounts, allowing users to watch ads and get paid by advertisers for doing so. Users willingly input select demographic information, watch ads from a variety of brands, and provide feedback on how they received that advertisement. They’re subsidized with a Fabric banking card that holds funds earned from their time watching advertisements. In return, advertisers have access to high-quality, first-party, targeting data from verified users that they can use without needing to incorporate a middleman publisher.
Fabric uses Fluree technology to enable consumers to control and monetize their own personal data without being exploited by companies like Meta and Google. Fluree CEO Brian Platz says, “With Fluree’s trusted ledger database, Fabric has built a business that seamlessly helps to improve the relationship between regular people and the brands appealing to them. Fluree seeks to work with disruptive organizations looking to build new applications and services that make data more sovereign and business models more equitable.” Fluree’s blockchain-secured database ensures that advertisers know their consumers are real. This helps to eliminate ad fraud, which cost marketers upwards of $120 billion last year, while simultaneously cryptographically protecting consumer identities. Consumers are able to harness Fluree’s blockchain technology to sell their personal data to the advertisers that they choose. Fabric CEO and Founder Paul Taylor says that “Fluree’s unique data management platform unlocks new opportunities for startups like Fabric that are disrupting traditional business models… enabling Fabric to operate in a fraud free environment.”
The collaboration between Fluree and Fabric is a game changer for the digital advertising industry. Fabric’s Ad Marketplace is one where consumers can own the value of their own data and advertisers can guarantee the direct value of that data as well. That Ad Marketplace is powered and made possible by Fluree’s unique data management infrastructure, where data can cryptographically prove its own integrity and provenance, and where collaborative access to data can be governed by policy at the data layer itself. Fabric and Fluree both believe that by empowering data with additional security, integrity, and trust, the value of that data can be unlocked for consumer and enterprise alike.
Fabric’s use of Fluree’s technology is a perfect example of the next generation of technologies powering what we call “Web3.” The Web3 movement is chipping away at traditional business models and restoring trusted data ownership and sharing that protect consumers and empower businesses with higher quality data.
Web3, although confused by many, is a generation of technology that we are still just stepping into. At Fluree, we believe Web3 rests on trusted data and semantic interoperability. Semantic interoperability refers to the ability of different systems and applications to understand and exchange data in a shared, meaningful way. It ensures that the data is accurate and consistent, regardless of the technology or system used to create or interpret it. By leveraging semantic interoperability, Fluree enables organizations to collaborate and share data more effectively, ultimately leading to better decision-making and business outcomes. This use case with Fabric is just the beginning of a larger trend we can expect to see, where more and more organizations harness the power of clean data to create a trusted and reliable product for consumers and vendors alike. We are excited to have set the standard for this trend and look forward to watching it progress as Web3 technology continues to develop.
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Partner, Analytic Strategy Partners; Frederick H. Rawson Professor in Medicine and Computer Science, University of Chicago and Chief of the Section of Biomedical Data Science in the Department of Medicine
Robert Grossman has been working in the field of data science, machine learning, big data, and distributed computing for over 25 years. He is a faculty member at the University of Chicago, where he is the Jim and Karen Frank Director of the Center for Translational Data Science. He is the Principal Investigator for the Genomic Data Commons, one of the largest collections of harmonized cancer genomics data in the world.
He founded Analytic Strategy Partners in 2016, which helps companies develop analytic strategies, improve their analytic operations, and evaluate potential analytic acquisitions and opportunities. From 2002-2015, he was the Founder and Managing Partner of Open Data Group (now ModelOp), which was one of the pioneers scaling predictive analytics to large datasets and helping companies develop and deploy innovative analytic solutions. From 1996 to 2001, he was the Founder and CEO of Magnify, which is now part of Lexis-Nexis (RELX Group) and provides predictive analytics solutions to the insurance industry.
Robert is also the Chair of the Open Commons Consortium (OCC), which is a not-for-profit that manages and operates cloud computing infrastructure to support scientific, medical, health care and environmental research.
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Founder, DataStraits Inc., Chief Revenue Officer, 3i Infotech Ltd
Sudeep Nadkarni has decades of experience in scaling managed services and hi-tech product firms. He has driven several new ventures and corporate turnarounds resulting in one IPO and three $1B+ exits. VC/PE firms have entrusted Sudeep with key executive roles that include entering new opportunity areas, leading global sales, scaling operations & post-merger integrations.
Sudeep has broad international experience having worked, lived, and led firms operating in US, UK, Middle East, Asia & Africa. He is passionate about bringing innovative business products to market that leverage web 3.0 technologies and have embedded governance risk and compliance.
Connect with Sudeep on Linkedin
CEO, Data4Real LLC
Julia Bardmesser is a technology, architecture and data strategy executive, board member and advisor. In addition to her role as CEO of Data4Real LLC, she currently serves as Chair of Technology Advisory Council, Women Leaders In Data & AI (WLDA). She is a recognized thought leader in data driven digital transformation with over 30 years of experience in building technology and business capabilities that enable business growth, innovation, and agility. Julia has led transformational initiatives in many financial services companies such as Voya Financial, Deutsche Bank Citi, FINRA, Freddie Mac, and others.
Julia is a much sought-after speaker and mentor in the industry, and she has received recognition across the industry for her significant contributions. She has been named to engatica 2023 list of World’s Top 200 Business and Technology Innovators; received 2022 WLDA Changemaker in AI award; has been named to CDO Magazine’s List of Global Data Power Wdomen three years in the row (2020-2022); named Top 150 Business Transformation Leader by Constellation Research in 2019; and recognized as the Best Data Management Practitioner by A-Team Data Management Insight in 2017.
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Senior Advisor, Board Member, Strategic Investor
After nine years leading the rescue and turnaround of Banco del Progreso in the Dominican Republic culminating with its acquisition by Scotiabank (for a 2.7x book value multiple), Mark focuses on advisory relationships and Boards of Directors where he brings the breadth of his prior consulting and banking/payments experience.
In 2018, Mark founded Alberdi Advisory Corporation where he is engaged in advisory services for the biotechnology, technology, distribution, and financial services industries. Mark enjoys working with founders of successful businesses as well as start-ups and VC; he serves on several Boards of Directors and Advisory Boards including MPX – Marco Polo Exchange – providing world-class systems and support to interconnect Broker-Dealers and Family Offices around the world and Fluree – focusing on web3 and blockchain. He is actively engaged in strategic advisory with the founder and Executive Committee of the Biotechnology Institute of Spain with over 50 patents and sales of its world-class regenerative therapies in more than 30 countries.
Prior work experience includes leadership positions with MasterCard, IBM/PwC, Kearney, BBVA and Citibank. Mark has worked in over 30 countries – extensively across Europe and the Americas as well as occasional experiences in Asia.
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Chair of the Board, Enterprise Data Management Council
Peter Serenita was one of the first Chief Data Officers (CDOs) in financial services. He was a 28-year veteran of JPMorgan having held several key positions in business and information technology including the role of Chief Data Officer of the Worldwide Securities division. Subsequently, Peter became HSBC’s first Group Chief Data Officer, focusing on establishing a global data organization and capability to improve data consistency across the firm. More recently, Peter was the Enterprise Chief Data Officer for Scotiabank focused on defining and implementing a data management capability to improve data quality.
Peter is currently the Chairman of the Enterprise Data Management Council, a trade organization advancing data management globally across industries. Peter was a member of the inaugural Financial Research Advisory Committee (under the U.S. Department of Treasury) tasked with improving data quality in regulatory submissions to identify systemic risk.
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Turn Data Chaos into Data Clarity
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Pawan came to Fluree via its acquisition of ZettaLabs, an AI based data cleansing and mastering company.His previous experiences include IBM where he was part of the Strategy, Business Development and Operations team at IBM Watson Health’s Provider business. Prior to that Pawan spent 10 years with Thomson Reuters in the UK, US, and the Middle East. During his tenure he held executive positions in Finance, Sales and Corporate Development and Strategy. He is an alumnus of The Georgia Institute of Technology and Georgia State University.
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Andrew “Flip” Filipowski is one of the world’s most successful high-tech entrepreneurs, philanthropists and industry visionaries. Mr. Filipowski serves as Co-founder and Co-CEO of Fluree, where he seeks to bring trust, security, and versatility to data.
Mr. Filipowski also serves as co-founder, chairman and chief executive officer of SilkRoad Equity, a global private investment firm, as well as the co-founder, of Tally Capital.
Mr. Filipowski was the former COO of Cullinet, the largest software company of the 1980’s. Mr. Filipowski founded and served as Chairman and CEO of PLATINUM technology, where he grew PLATINUM into the 8th largest software company in the world at the time of its sale to Computer Associates for $4 billion – the largest such transaction for a software company at the time. Upside Magazine named Mr. Filipowski one of the Top 100 Most Influential People in Information Technology. A recipient of Entrepreneur of the Year Awards from both Ernst & Young and Merrill Lynch, Mr. Filipowski has also been awarded the Young President’s Organization Legacy Award and the Anti-Defamation League’s Torch of Liberty award for his work fighting hate on the Internet.
Mr. Filipowski is or has been a founder, director or executive of various companies, including: Fuel 50, Veriblock, MissionMode, Onramp Branding, House of Blues, Blue Rhino Littermaid and dozens of other recognized enterprises.
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Brian is the Co-founder and Co-CEO of Fluree, PBC, a North Carolina-based Public Benefit Corporation.
Platz was an entrepreneur and executive throughout the early internet days and SaaS boom, having founded the popular A-list apart web development community, along with a host of successful SaaS companies. He is now helping companies navigate the complexity of the enterprise data transformation movement.
Previous to establishing Fluree, Brian co-founded SilkRoad Technology which grew to over 2,000 customers and 500 employees in 12 global offices. Brian sits on the board of Fuel50 and Odigia, and is an advisor to Fabric Inc.
Connect with Brian on Linkedin
Eliud Polanco is a seasoned data executive with extensive experience in leading global enterprise data transformation and management initiatives. Previous to his current role as President of Fluree, a data collaboration and transformation company, Eliud was formerly the Head of Analytics at Scotiabank, Global Head of Analytics and Big Data at HSBC, head of Anti-Financial Crime Technology Architecture for U.S.DeutscheBank, and Head of Data Innovation at Citi.
In his most recent role as Head of Analytics and Data Standards at Scotiabank, Eliud led a full-spectrum data transformation initiative to implement new tools and technology architecture strategies, both on-premises as well as on Cloud, for ingesting, analyzing, cleansing, and creating consumption ready data assets.
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Get the right data into the right hands.
Build your Verifiable Credentials/DID solution with Fluree.
Wherever you are in your Knowledge Graph journey, Fluree has the tools and technology to unify data based on universal meaning, answer complex questions that span your business, and democratize insights across your organization.
Build real-time data collaboration that spans internal and external organizational boundaries, with protections and controls to meet evolving data policy and privacy regulations.
Fluree Sense auto-discovers data fitting across applications and data lakes, cleans and formats them into JSON-LD, and loads them into Fluree’s trusted data platform for sharing, analytics, and re-use.
Transform legacy data into linked, semantic knowledge graphs. Fluree Sense automates the data mappings from local formats to a universal ontology and transforms the flat files into RDF.
Whether you are consolidating data silos, migrating your data to a new platform, or building an MDM platform, we can help you build clean, accurate, and reliable golden records.
Our enterprise users receive exclusive support and even more features. Book a call with our sales team to get started.
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