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Organizations today are likely hitting their peak of inflated expectations after a few rounds of LLM Proof of Concepts. While new and powerful models like GPT-4o mini and Claude 3.5 Sonnet hit the market to provide greater intelligence at a lower cost, organizations are still hitting the same barriers when trying to scale enterprise LLMs to production:
These barriers – among others – can be generally attributed to how enterprise data and content are organized, managed, and accessed. Mckinsey recently stated that “Managing data remains a top barrier to value creation from GenAI.” Let’s get more specific: GenAI that isn’t grounded in contextual, trusted, and real-time data is never leaving the proof-of-concept bucket.
In order for organizations to truly deploy LLM applications that are context-aware and hallucination-proof, they must build and maintain their corporate memory.
Corporate memory refers to the collective experience, information, and knowledge accumulated by an organization over time.
Corporate memory is more than just your operational or analytical data; it’s the essence of your organization’s history and positioning, key processes, business strategies, metrics, and lessons learned that have shaped your journey. In other words, it’s enterprise context.
Corporate Memory lives in unstructured content like PDFs, presentations, FAQs and email documents, as well as in structured data stored in databases, SaaS applications, and data lakes. More importantly, it resides in the minds of your subject matter experts (SMEs). Wherever your corporate memory lives, the ability to bring it together into a singular “corporate brain” is the key to building context-aware information retrieval for Generative AI.
But oftentimes, organizations have a lack of good corporate memory – they have what we might call corporate amnesia.
Corporate Amnesia occurs when an organization has no easy, repeatable access to the knowledge it generates or captures. The organization in question might have some semblance of corporate memory, but it is spread out in artifacts that are held in isolated information systems.
Symptoms of corporate amnesia might look like the following:
Corporate Amnesia might look like a banker trying to piece together a full customer profile from duplicate CRM records, an insurance salesman sifting through thousands of PDFs to find the right policy group for a client, a customer service representative frantically searching through internal FAQ documents to find the answer to a rare question, or the risk department at a financial institution struggling to identify patterns in historical data because key insights are buried in outdated spreadsheets and isolated databases.
If humans are struggling with getting access to relevant, real-time knowledge from across their organization, LLMs can’t be doing too much better.
A lack of available, accessible, and well-documented institutional knowledge might be the result of the “big data” boom in the early 2000s: Lots of data, stored in different formats, living across isolated, separate systems. These systems and applications were not built for re-usability beyond basic query/retrieval.
Today, organizations are responding to these issues with a few bandaids: ETL, data lakes, and manual data cleansing in order to get information from systems into a RAG pipeline. But these are neither sustainable nor scalable methods if LLMs need continuous, grounded access to information in real-time.
A fundamental challenge in bringing any kind of disparate information together will be in aligning concepts. What a sales report located in a CRM might call “customer,” an invoice located in a finance ERP system might call “client.” If we were to simply dump information together in a massive data lake, we wouldn’t really have integrated data – we’d just have a mess to clean up before it can be of any use.
Last year, we wrote a fairly extensive piece on Semantic Interoperability – the ability for disparate systems to “speak the same language.” Implementing a semantic layer can serve as a universal framework to define the concepts and relationships across your data assets. This is a key step in moving towards building corporate memory for LLMs – understanding and representing the semantic meaning behind data allows information to be linked together and retrieved in a context-aware manner.
Semantics gives us a few key advantages in bringing information together:
A semantic layer in your data architecture serves as a bridge between disparate data sources and LLMs, ensuring that your models have access to the right information at the right time. By applying semantic technologies such as knowledge graphs, ontologies, and metadata management, organizations can unify their data into a coherent, machine-readable format. This not only enhances the accuracy and relevance of the information retrieved but also reduces the chances of AI hallucinations, where the model generates responses based on incorrect or incomplete data.
We’ve found that the best possible data management platform for creating and managing “corporate memory” involves the following components:
Combining the above elements into a semantic knowledge graph layer allows us to dynamically tap into the collective knowledge of the organization.
This approach ensures that all relevant data, regardless of its original format or location, is accessible and usable by LLMs. Because we’ve made use of a universal ontology, we can classify every piece of data/content at the source of ingestion into the knowledge graph.
The semantic knowledge graph acts as a living repository of corporate memory, continuously evolving as new data is ingested and existing information is refined. By integrating this semantic layer into your data architecture, you empower your AI models to make informed decisions, improve operational efficiency, and maintain consistency across all levels of your organization. This approach not only maximizes the utility of your data but also ensures that your AI-driven applications remain reliable and contextually aware.
To truly integrate corporate memory into LLMs, organizations must go beyond simply moving their stored data into a single lake or warehouse. They need to create a dynamic, living corporate memory that is continuously updated and enriched with new knowledge.
The majority of LLM applications that are deployed today are useful tools that help automate a simple process – such as generating blog posts for marketing, managing call center chat interactions, summarizing documents, drafting emails, and even providing basic customer support.
But we can start to see the true potential of Generative AI just around the corner: complex knowledge retrieval that can enhance critical components of our business processes; use cases that involve both a deep understanding of the business and true real-time access to available knowledge held across multiple systems.
The ability to manage and utilize corporate memory effectively will become a critical differentiator for organizations to achieve these advanced GenAI applications.
Thanks for Reading!
Fluree offers a full suite of semantic data management products to build, maintain, leverage and share enterprise knowledge. Learn more about our comprehensive knowledge graph solutions or book a call to speak with an expert here. Or, dive into more information about our product suite below:
Semantic Partners, with its headquarters in London and a team across Europe and the US, is known for its expertise in implementing semantic products and data engineering projects. This collaboration leverages Fluree’s comprehensive suite of solutions, including ontology modeling, auto-tagging, structured data conversion, and secure, trusted knowledge graphs.
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Robert Grossman has been working in the field of data science, machine learning, big data, and distributed computing for over 25 years. He is a faculty member at the University of Chicago, where he is the Jim and Karen Frank Director of the Center for Translational Data Science. He is the Principal Investigator for the Genomic Data Commons, one of the largest collections of harmonized cancer genomics data in the world.
He founded Analytic Strategy Partners in 2016, which helps companies develop analytic strategies, improve their analytic operations, and evaluate potential analytic acquisitions and opportunities. From 2002-2015, he was the Founder and Managing Partner of Open Data Group (now ModelOp), which was one of the pioneers scaling predictive analytics to large datasets and helping companies develop and deploy innovative analytic solutions. From 1996 to 2001, he was the Founder and CEO of Magnify, which is now part of Lexis-Nexis (RELX Group) and provides predictive analytics solutions to the insurance industry.
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Sudeep Nadkarni has decades of experience in scaling managed services and hi-tech product firms. He has driven several new ventures and corporate turnarounds resulting in one IPO and three $1B+ exits. VC/PE firms have entrusted Sudeep with key executive roles that include entering new opportunity areas, leading global sales, scaling operations & post-merger integrations.
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Julia Bardmesser is a technology, architecture and data strategy executive, board member and advisor. In addition to her role as CEO of Data4Real LLC, she currently serves as Chair of Technology Advisory Council, Women Leaders In Data & AI (WLDA). She is a recognized thought leader in data driven digital transformation with over 30 years of experience in building technology and business capabilities that enable business growth, innovation, and agility. Julia has led transformational initiatives in many financial services companies such as Voya Financial, Deutsche Bank Citi, FINRA, Freddie Mac, and others.
Julia is a much sought-after speaker and mentor in the industry, and she has received recognition across the industry for her significant contributions. She has been named to engatica 2023 list of World’s Top 200 Business and Technology Innovators; received 2022 WLDA Changemaker in AI award; has been named to CDO Magazine’s List of Global Data Power Wdomen three years in the row (2020-2022); named Top 150 Business Transformation Leader by Constellation Research in 2019; and recognized as the Best Data Management Practitioner by A-Team Data Management Insight in 2017.
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Peter is currently the Chairman of the Enterprise Data Management Council, a trade organization advancing data management globally across industries. Peter was a member of the inaugural Financial Research Advisory Committee (under the U.S. Department of Treasury) tasked with improving data quality in regulatory submissions to identify systemic risk.
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Pawan came to Fluree via its acquisition of ZettaLabs, an AI based data cleansing and mastering company.His previous experiences include IBM where he was part of the Strategy, Business Development and Operations team at IBM Watson Health’s Provider business. Prior to that Pawan spent 10 years with Thomson Reuters in the UK, US, and the Middle East. During his tenure he held executive positions in Finance, Sales and Corporate Development and Strategy. He is an alumnus of The Georgia Institute of Technology and Georgia State University.
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Mr. Filipowski also serves as co-founder, chairman and chief executive officer of SilkRoad Equity, a global private investment firm, as well as the co-founder, of Tally Capital.
Mr. Filipowski was the former COO of Cullinet, the largest software company of the 1980’s. Mr. Filipowski founded and served as Chairman and CEO of PLATINUM technology, where he grew PLATINUM into the 8th largest software company in the world at the time of its sale to Computer Associates for $4 billion – the largest such transaction for a software company at the time. Upside Magazine named Mr. Filipowski one of the Top 100 Most Influential People in Information Technology. A recipient of Entrepreneur of the Year Awards from both Ernst & Young and Merrill Lynch, Mr. Filipowski has also been awarded the Young President’s Organization Legacy Award and the Anti-Defamation League’s Torch of Liberty award for his work fighting hate on the Internet.
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Platz was an entrepreneur and executive throughout the early internet days and SaaS boom, having founded the popular A-list apart web development community, along with a host of successful SaaS companies. He is now helping companies navigate the complexity of the enterprise data transformation movement.
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Eliud Polanco is a seasoned data executive with extensive experience in leading global enterprise data transformation and management initiatives. Previous to his current role as President of Fluree, a data collaboration and transformation company, Eliud was formerly the Head of Analytics at Scotiabank, Global Head of Analytics and Big Data at HSBC, head of Anti-Financial Crime Technology Architecture for U.S.DeutscheBank, and Head of Data Innovation at Citi.
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