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Brand Identity
Quick Guide
Fluree is where Programmable Data meets Generative AI—an exciting intersection of trust, intelligence, and innovation. This identity fundamentals style page brings together our core brand elements to ensure consistency across all communications.
By applying the Fluree logo, assets, and styles consistently across all platforms we strengthen our identity, build recognition, and communicate who we are with clarity and intent.
Primary Signature
and Symbol—the logo.
Do not edit, distort, change, recolor, reconfigure, or manipulate the logo in any way. Do not draw things inside, around, on top, or near. Do not cross it out, or add a gradient. Basically just leave it as it is.
- Position according to the spacing guidelines
- Resize them proportionately (do not stretch them)
- Don’t draw anything extra or put anything too close by.
- That’s it, those are the rules.
If you wonder about how to apply the logo please ask—brand@flur.ee.
One-Line Signature
Stacked Signature
Symbol
Use the symbol only when the Fluree brand is clearly visible or has been well-established in the design. When in doubt use the One-Line Signature.
Official Symbol
Contained Symbol
Registered Trademark
Spacing
When placing the symbol or signature in a layout or design provide the necessary “cushion,” or “Safe Zone” around the symbol. All logo files available for download include the Safe Zone boundary. Do not place any objects inside of this specified area.
The Yeti Enclosed: symbol only
One-Line Signature
Fluree’s Stacked Signature
Typography
Typography presents much more than simple sentences and paragraphs. It makes language visible and legible, understandable and appealing, all while giving the world a sense of Fluree’s voice, tone, and personality.
Our official primary brand typefaces are Gotham, Gotham Narrow, and Operator—contemporary classics selected for their distinguished styles, premium technical properties, as well as their familiarity and charm. They are the primary choice for Fluree’s premium go-to-market communications materials and as such require a license from typography.com.
Premium Design Typefaces
Gotham – Ultra
Gotham Narrow – Book
Operator Light
Fluree Collaboration Typefaces
Inter, Inter Tight, and Inconsolata are Fluree’s official typefaces for software UI as well as business collaboration tools. Day-to-day situations such as the use of onscreen tools like Fluree AI, all Fluree applications and builds, Google Workspace, and further development of our software applications using LLMs call for a freely distributed license. Inter was designed to be very functional and flexible, is freely available under the Open Font License, and can be downloaded at Google Fonts and/or installed directly into your Google Workspace apps such as Docs, Sheets, or Slides.
Inter – Black
Inter – Thin
Inter Tight – Regular
Inconsolata Regular
Color
Our Primary colors are Vibrant and Deep blues. All other colors in the system are secondary to these two key colors and can be used to accentuate design materials. The base color set provides a spectrum color for print and on-screen brand and visual communication materials.
SOFT and WHITE serve as supportive participants to Deep and Vibrant.
VIBRANT BLUE is our central core-brand color.
DEEP is our formal dressed-for-success business color.
Supportive Color
Soft Blue
Hex: #CEF1FF
Pantone: 290 C
RGB: 206, 241, 255
Vibrant Blue
Hex: #13C6FF
Pantone: 2985 C
RGB: 19, 198, 255
Deep
Hex: #091133
Pantone: 2765 C
RGB: 9, 17, 51
Fluree SafeBlue
Hex: #00A0D1
Pantone: 2995-C
RGB: 0, 160, 209
Peak
Hex: #C6D4FF
Pantone: 2706 C
RGB: 198, 212, 255
Violet
Hex: #B775D6
Pantone: 252 C
RGB: 183, 117, 214
Purple
Hex: #4B56A5
Pantone: 7670 C
RGB: 75, 86, 165
Plum
Hex: #171F69
Pantone: 2695 C
RGB: 23, 31, 105
Grey
Hex: #979797
Pantone: 877 C
RGB: 151, 151, 151
Metal
Hex: #5D6970
Pantone: Cool Grey 10 C
RGB: 93, 105, 112
Teal
Hex: #18CFDB
Pantone: 311 C
RGB: 24, 207, 219
Ember
Hex: #FF4C13
Pantone: Orange 021 C
RGB: 255, 76, 19
Flurio the Yeti
Fluree exists because our customers face complex data challenges they can’t solve alone. They’re not looking for a hero—they’re looking for a trusted guide who helps them become the hero of their own story.
Flurio the Yeti, our friendly mascot, embodies this spirit.
As a visionary and approachable guide, Flurio reflects our core values: clarity, trust, and a relentless commitment to helping customers tame their toughest data problems.
These guidelines will continue to evolve
while our core identity and materials
remain clear and consistent.
Fluree’s identity is only as strong as the consistency with which it’s applied.
For guidance or asset requests, send a note to brand@flur.ee—we’re here to help.
Brand Identity Quick Guide
Fluree PBC – ©2026 all rights reserved.